Agency Positioning Strategy: How to Stop Competing and Start Attracting
Your agency positioning strategy determines who finds you, what they expect, and whether they hire you. Here's how to build one that attracts the right clients.
March 25, 2026
Fractional CMO leadership and outsourced marketing execution for B2B companies that have outgrown founder-led growth.
100+
B2B Companies25+
Years Experience2x
Inc. 5000
A 90-day sprint to sharpen your positioning, tighten your sales approach, and build an operating rhythm you can run yourself.
Positioning and offer refinement
Messaging and value proposition
Sales frameworks and operating cadence
90-day roadmap you can execute yourself
We build your commercial systems, train your team, and hand everything off. A project, not a retainer.
Delivery and fulfillment systems
Playbooks and workflow handoffs
CRM and sales pipeline setup
Team training with a clean handover
Your full marketing function on an ongoing basis. Strategy, content, pipeline, sales enablement, and distribution.
Content strategy and production
Pipeline and CRM systems
Sales enablement materials
Distribution and measurement
Hear directly from founders who've built real commercial systems with us.
Dustin Rea
Red Hook
Jo
Butterflowy
Donnie Potter
DKY
Alex Melton
Wyrmix
"Thanks to Kurt's expertise, we transformed our agency by prioritizing client needs. With a rebrand and targeted messaging, our revenue doubled, and our team expanded within a year. His ongoing support has been invaluable, and I'm truly grateful for his impact."
Dustin Rea
Red Hook
"Kurt showed me the skills and practices I was missing. His advice tripled revenue from the low to high 6 figures in about a year. Everything he has shared is still in practice today and I am constantly improving and implementing the habits and practices that made my agency more sustainable."
Utsav Nagori
DynaPro Global
"When I first booked a session with Kurt, I was completely lost on how to build a sales strategy for my business and how to navigate entrepreneurship as a first-time founder. But Kurt broke everything down into clear, actionable steps that completely shifted my approach. I ended up doing multiple sessions with him, and the experience was truly transformative. His guidance has had a massive impact on how I'm building my business. If you're looking for real, practical advice, I highly recommend him."
Ken Burns
Confidant
"I reached out to Kurt needing dual help: One, casting a vision. Two, turning on more effective business development approaches. He was the decisive sounding board that my vision casting needed. And he also brought immense practical operational techniques to help spur me to action just when I needed the kick in the pants."
Kurt is a former agency operator, 2x Inc. 5000 founder, and the person B2B founders call when they're ready to build a real marketing function. Author of The Attraction Agency (Amazon bestseller), TEN-TEN-TEN, and The Little Book of Networking. He's spent 25+ years helping companies turn strong delivery into predictable growth. Not with theory, but with systems he's built and run himself.
2x Inc. 5000 Founder
3x Published Author, Amazon Bestseller
100+ B2B Companies Advised
25+ Years Building Service Firms
100+
B2B Companies Helped
$250M+
Client Revenue Influenced
25+
Years Experience
Fractional CMO leadership and marketing execution for B2B companies that are ready to grow on purpose.
Agency Positioning Strategy: How to Stop Competing and Start Attracting
Your agency positioning strategy determines who finds you, what they expect, and whether they hire you. Here's how to build one that attracts the right clients.
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