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B2B Marketing Reality: What Actually Works
B2B marketing reality is harder than most firms expect. Kurt Schmidt breaks down what actually drives pipeline: ICP clarity, consistency, champions, and channel strategy.
April 13, 2026
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Growth advisory and marketing execution for B2B companies.
You've outgrown referrals and founder-led sales. We step in as your growth team, from strategy through delivery.
100+
B2B Companies25+
Years Experience2x
Inc. 5000Brands We've Worked With
What We Do
Next90
A 90-day sprint to sharpen your positioning, tighten your sales approach, and build an operating rhythm you can run yourself.
Positioning and offer refinement
Messaging and value proposition
Sales frameworks and operating cadence
90-day roadmap you can execute yourself
Growth Accelerator
We build your commercial systems, train your team, and hand everything off. A project, not a retainer.
Delivery and fulfillment systems
Playbooks and workflow handoffs
CRM and sales pipeline setup
Team training with a clean handover
GTM Execution
Your full marketing function on an ongoing basis. Strategy, content, pipeline, sales enablement, and distribution.
Content strategy and production
Pipeline and CRM systems
Sales enablement materials
Distribution and measurement
What Our Clients Say
Hear directly from founders who've built real commercial systems with us.
Dustin Rea
Red Hook
Jo
Butterflowy
Donnie Potter
DKY
Alex Melton
Wyrmix
"Thanks to Kurt's expertise, we transformed our agency by prioritizing client needs. With a rebrand and targeted messaging, our revenue doubled, and our team expanded within a year. His ongoing support has been invaluable, and I'm truly grateful for his impact."
Dustin Rea
Red Hook
"Kurt showed me the skills and practices I was missing. His advice tripled revenue from the low to high 6 figures in about a year. Everything he has shared is still in practice today and I am constantly improving and implementing the habits and practices that made my agency more sustainable."
Utsav Nagori
DynaPro Global
"When I first booked a session with Kurt, I was completely lost on how to build a sales strategy for my business and how to navigate entrepreneurship as a first-time founder. But Kurt broke everything down into clear, actionable steps that completely shifted my approach. I ended up doing multiple sessions with him, and the experience was truly transformative. His guidance has had a massive impact on how I'm building my business. If you're looking for real, practical advice, I highly recommend him."
Ken Burns
Confidant
"I reached out to Kurt needing dual help: One, casting a vision. Two, turning on more effective business development approaches. He was the decisive sounding board that my vision casting needed. And he also brought immense practical operational techniques to help spur me to action just when I needed the kick in the pants."
Meet Kurt Schmidt
Kurt is a former agency operator, 2x Inc. 5000 founder, and the person B2B founders call when they're ready to build a real marketing function. Author of The Attraction Agency (Amazon bestseller), TEN-TEN-TEN, and The Little Book of Networking. He's spent 25+ years helping companies turn strong delivery into predictable growth. Not with theory, but with systems he's built and run himself.
2x Inc. 5000 Founder
3x Published Author, Amazon Bestseller
100+ B2B Companies Advised
25+ Years Building Service Firms
100+
B2B Companies Helped
$250M+
Client Revenue Influenced
25+
Years Experience
Ready to talk about what's next?
30-minute call. No pitch, just clarity.
From the Blog
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Fractional CMO vs Full Time: Which Actually Wins?
Fractional CMO vs full time hire: Kurt Schmidt breaks down when each model wins, what it costs, and what B2B firms get wrong about marketing leadership.
April 13, 2026
Read Article
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First Marketing Hire B2B: Build the Team Right
First marketing hire B2B firms struggle with. Kurt Schmidt breaks down when to hire full-time vs. Fractional and how to avoid costly misfires.
April 13, 2026
Read Article