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B2B Marketing Reality: What Actually Works

B2B marketing reality is harder than most firms expect. Kurt Schmidt breaks down what actually drives pipeline: ICP clarity, consistency, champions, and channel strategy.

April 13, 2026

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Fractional CMO vs Full Time: Which Actually Wins?

Fractional CMO vs full time hire: Kurt Schmidt breaks down when each model wins, what it costs, and what B2B firms get wrong about marketing leadership.

April 13, 2026

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First Marketing Hire B2B: Build the Team Right

First marketing hire B2B firms struggle with. Kurt Schmidt breaks down when to hire full-time vs. Fractional and how to avoid costly misfires.

April 13, 2026

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How to Price B2B Services (Without the Hourly Trap)

How to price B2B services for profit, not just revenue. Kurt Schmidt breaks down why hourly billing fails and what to do instead for sustainable agency growth.

April 13, 2026

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B2B Content Marketing Strategy That Actually Works

B2B content marketing strategy fails when firms post blogs and call it done. Kurt Schmidt breaks down the content mix, measurement, and trust frameworks that drive real.

April 13, 2026

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Sell Expertise Not Hours: The Agency Pricing Shift

Sell expertise not hours to escape the agency revenue roller coaster. Kurt Schmidt breaks down pricing, positioning, and IP packaging for B2B services firms.

April 13, 2026

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Agency Pricing Models That Win on Value

Agency pricing models built on value outperform hourly billing. Learn how to position as expert, present tiered options, and capture more margin per engagement.

April 13, 2026

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Value-Based Pricing for Agencies: The Definitive Guide

Value-based pricing for agencies replaces hourly billing with outcome-focused fees. Learn why hourly billing kills margins and how to transition your agency.

April 13, 2026

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Your First Hour with Claude CoWork

Watch the replay of my free Claude CoWork workshop for business owners and consultants. Learn Chat vs CoWork vs Code, build a CLAUDE.md file, and stop re-explaining your business to AI every session.

March 31, 2026

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