Embracing AI in Marketing
Listen to "Embracing AI in Marketing" on Spreaker.In this episode, hosts Kurt Schmidt and Nate Tower dive into the strategic use of AI tools in the workplace. Nate Tower, President of Perrill, a digital marketing agency, explains how AI can boost productivity and support strategic projects while preserving human creativity.Key Topics:- Intentional AI Adoption: Integrating AI tools methodically and purposefully.- Evaluating ROI: Ensuring AI implementation leads to meaningful work and time savings.- AI in Digital Marketing: Benefits for SEO, ads management, social media, and content marketing.- Regulated Industries: Handling AI use in finance and healthcare.- Client Reactions: Varied client perspectives on AI use.Why Listen?- AI Automation: Automate tasks like alt text for images and meta descriptions, boosting efficiency.- Focus on Creative Work: AI frees time for strategic and creative tasks.- Internal AI Teams**: The role of internal teams in evaluating AI tools.- Employee Perspectives: Stories of employees shifting from AI skepticism to AI use.Episode Highlights:- AI in MSAs: Handling AI use in contracts.- Efficient AI Use: Streamlining processes with AI tools.- Client Interactions: Different client reactions to AI.- Professional Networks: Using LinkedIn and Slack for AI trend updates.- Hands-on AI: Learning through personal experience with AI tools.Tune to Schmidt List to learn how intentional AI can transform your organization through enhanced productivity and digital innovation!---Nate on LinkedIn - https://www.linkedin.com/in/nate-tower/Perrill - https://www.perrill.com/---There is too much Schmidt to List!Check out https://www.kurtschmidt.me for more show info.Visit Kurt’s coaching site at https://schmidtconsulting.groupSubscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletterNew Book! https://www.amazon.com/dp/B0D2C61THRFollow us on all the things! https://twitter.com/Schmidt_Listhttps://www.instagram.com/schmidtlistpodcast/https://www.facebook.com/schmidtlist/https://www.youtube.com/c/SchmidtList[mailerlite_form form_id=2]