“When we\'re going through our experiment process, we think in terms of like low-fidelity, medium-fidelity and high-fidelity. You know the levels of risk and reversibility increase as the fidelity increases. So really outlining that and being clear with our business partners has helped a ton.”

“When we\'re going through our experiment process, we think in terms of like low-fidelity, medium-fidelity and high-fidelity. You know the levels of risk and reversibility increase as the fidelity increases. So really outlining that and being clear with our business partners has helped a ton.”