Privacy Policy
Last updated: March 22, 2026
Who we are
Schmidt Consulting Group ("SCG," "we," "us") is an agency growth consulting firm operated by KRT LLC, based in Minnesota. This policy explains how we handle information collected through www.schmidtconsulting.group.
What we collect
We do not require accounts, logins, or registration to use this website. We do not collect names, email addresses, or other personal information unless you voluntarily provide it (for example, by submitting a contact form or subscribing to a newsletter).
We use analytics tools that automatically collect non-identifying technical data such as pages viewed, time on site, device type, browser, approximate location (country/region level), and referral source. This data is aggregated and cannot be used to identify you personally.
Analytics and tracking tools
We use the following tools to understand how visitors use this site. All are loaded through Google Tag Manager.
Google Analytics 4
Tracks page views, traffic sources, and general visitor behavior. Data is aggregated and anonymized. Google's privacy policy: policies.google.com/privacy
Microsoft Clarity
Records anonymized session replays and heatmaps to help us understand how visitors interact with the site. Sensitive content (form inputs, email addresses) is masked by default. Clarity's privacy policy: privacy.microsoft.com
LinkedIn Insight Tag
Collects data about visits from LinkedIn for ad attribution and audience building. If you are logged into LinkedIn, LinkedIn may associate your visit with your LinkedIn account. LinkedIn's privacy policy: linkedin.com/legal/privacy-policy
Vercel Analytics & Speed Insights
First-party, privacy-friendly analytics provided by our hosting platform. Tracks page performance and Core Web Vitals without using cookies or collecting personal data. Vercel's privacy policy: vercel.com/legal/privacy-policy
Cookies
Cookies are small text files stored on your device by your browser. The analytics tools listed above may set cookies to distinguish between visitors and track sessions across pages. These are functional and analytics cookies, not advertising cookies.
You can disable cookies in your browser settings at any time. Most browsers also support "Do Not Track" signals and Global Privacy Control (GPC). Disabling cookies will not affect your ability to browse this site.
How we use your information
We use analytics data to understand which pages are visited most, identify usability issues, measure the effectiveness of content, and improve the website experience. We do not sell, rent, or share personal data with third parties for their own marketing purposes.
Data retention
Analytics data is retained according to each tool's default retention settings. Google Analytics retains data for 14 months. Microsoft Clarity retains session data for 30 days. You can request deletion of any personal data we hold by contacting us.
Your rights
Depending on your location, you may have rights under applicable privacy laws (including the Minnesota Consumer Data Privacy Act, California Consumer Privacy Act, and others). These rights may include:
- Requesting access to the personal data we hold about you
- Requesting correction or deletion of your data
- Opting out of the sale of personal data (we do not sell personal data)
- Opting out of targeted advertising
To exercise any of these rights, contact us at the address below.
Third-party links
This site may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any site you visit.
Children's privacy
This website is not directed at children under 13. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy as our tools or legal requirements change. The "last updated" date at the top of this page will reflect the most recent revision.
Contact
For privacy-related questions or to exercise your rights, reach out through our contact page or connect with Kurt Schmidt on LinkedIn.